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Us and World

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4 retargeting options you should be testing on Facebook & Instagram

The majority of businesses now advertise on Facebook and Instagram. However, not all have implemented smart retargeting campaigns. Research shows that retargeting ads are 76% more likely to get clicks than regular display ads. This makes sense as regular ads don’t nurture an audience the way retarget ads do. The more familiar a brand is to a social user, the more likely they will trust them and want to engage. Social Media Strategist, Colin Peter O’Riordan discusses some of the…

4 ways to use video in your social media strategy

Written by Luca Tofan There’s no denying that social media video is an essential part of any successful marketing strategy. In fact, research shows that 86% of online marketers now use video content. Open up Instagram and you will see more and more brands using video to entertain their audiences and build stronger relationships with them. We chat with social media expert Colin Peter O’Riordan about some of his top tips for using video on social. Behind the scenes clips…