4 ways to use video in your social media strategy

Written by Luca Tofan There’s no denying that social media video is an essential part of any successful marketing strategy. In fact, research shows that 86% of online marketers now use video content. Open up Instagram and you will see more and more brands using video to entertain their audiences and build stronger relationships with them. We chat with social media expert Colin Peter O’Riordan about some of his top tips for using video on social. Behind the scenes clips…

New York City Startups Making Waves on Instagram

It’s no secret that New York City has quickly turned into a hotbed of innovation. More and more tech companies are opting to set up shop in NYC, over a crowded and competitive Silicon Valley. Some of these startups have built the most incredible online brands in such a short period of time, but how have they achieved this? Well, one thing that a lot of these successful startups have in common is that they’ve turned to Instagram as the…