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The art of storytelling: How Instagram stories can have a positive influence on your brand

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Nowadays, brand reputation is more important than ever, and misjudged words or behavior from key stakeholders can have devastating effects on the bottom lines of businesses. This is particularly true in the modern age of smartphones and social media, which allow everyday people to broadcast their opinions with just the click of a…