4 ways to use video in your social media strategy

Written by Luca Tofan There’s no denying that social media video is an essential part of any successful marketing strategy. In fact, research shows that 86% of online marketers now use video content. Open up Instagram and you will see more and more brands using video to entertain their audiences and build stronger relationships with them. We chat with social media expert Colin Peter O’Riordan about some of his top tips for using video on social. Behind the scenes clips…