An Astoria, Queens-based startup is using Instagram Stories, Instagram’s successful 2016 addition of short videos that are erased after a day, to better its clients’ marketing strategies. bidpin uses Instagram Stories as a tool to attract more attention to businesses.
Based on the idea that businesses are finding new and innovative ways to expand their commerce on Instagram, bidpin has been able to capitalize off this new digital frontier.
In fact, 80 percent of Instagram users follow at least one business and there are some 25 million businesses that have active accounts on the popular social media platform.
bidpin promises “Instagram growth on demand” for businesses that have profiles on the site by taking these accounts to the next level. The hands-on approach includes social media coaching, handpicked content likely to go viral, and specific targeting to find a brand’s perfect niche.
bidpin has plenty of experience when it comes to analyzing the somewhat cryptic metrics behind Instagram Stories. Because the limited lifespan makes it a challenge for standard marketers to analyze, that allows the innovators at bidpin to stand out from the crowd.
With its portfolio of clients that it has already helped find higher success rates using Instagram Stories, bidpin boasts a network of more than 537 million followers through its collective client accounts.
The Astoria startup has also helped individuals and brands make the most of it by designing strategies (segmentation, partnerships and coaching) and curating content to increase awareness for their brands.
Disclosure: This article includes a client of an Espacio portfolio company