4 retargeting options you should be testing on Facebook & Instagram
The majority of businesses now advertise on Facebook and Instagram. However, not all have implemented smart retargeting campaigns. Research shows that retargeting ads are 76% more likely to get clicks than regular display ads. This makes sense as regular ads don’t nurture an audience the way retarget ads do. The more familiar a brand is to a social user, the more likely they will trust them and want to engage. Social Media Strategist, Colin Peter O’Riordan discusses some of the…
4 ways to use video in your social media strategy
Written by Luca Tofan There’s no denying that social media video is an essential part of any successful marketing strategy. In fact, research shows…
Espacio Incubator has announced the launch of CeroLag, a Spanish-language publication dedicated to the gaming community. Espacio is hoping to create a space dedicated to the gamer community in Latin America,…
Espacio Incubator, the owner of Gotham.Tech, today announces it has acquired Peru Reports, the leading English news publication in Peru. Through the acquisition, Espacio aims to promote the publication’s growth…
Today, media incubator and parent company of Gotham Tech, Espacio Incubator, announces it has acquired Novobrief.com, a media publication dedicated to startup and entrepreneurial news in Spain.
A New York startup has become the leader for personalized business communication after teaming up with a memorabilia company.