What if, when there was an emergency, humans didn’t need to dial 911 and wait for a responder? Getting a faster, more automatic response is the idea behind RapidSOS, a New York startup that wants to speed up emergency response through funneling information to and from emergency personnel.

After recently announcing that the number of users for the app has ballooned to 250,000, RapidSOS has garnered $30 million in funding, according to a report from TechCrunch.

RapidSOS was founded in 2013 and centers around the idea of working hand-in-hand with emergency response units so that the app’s platform can link Internet of Things devices directly to 911 personnel.

In April, the New York-based startup gained $16 million in funding thanks in part to Microsoft Ventures, among other investors.

“We’re excited to back RapidSOS as they work to transform emergency response globally,” said Leo de Luna, managing director at Microsoft Ventures. “RapidSOS’ NG911 Clearinghouse provides life-saving data from any connected device to 9-1-1 and first responders.”

The latest funding round has also been backed by Microsoft, as well as Highland Capital Partners, Two Sigma Ventures, Forte Ventures, The Westly Group, and CSAA IG.

“It’s been a privilege working with the public safety community to develop this technology and see the impact it can have on emergency outcomes,” said Michael Martin, CEO of RapidSOS, after the April funding round. “9-1-1 telecommunicators manage over 200 million emergencies a year with little more than a voice connection. This funding will allow us to send life-saving data directly into the hands of first responders nationwide.”

The increase of users from just 10,000 to a quarter of a million in a matter of months shows the spectacular interest that this startup has garnered. But it’s not just users who are paying more attention to technological advancements in the way our emergency response systems work: Investors, too, clearly think its important enough to fund millions into.

“Over the past fifty years we have seen unprecedented technology advancements, except when it comes to our nation’s 9-1-1 system,” said Dan Nova, Partner at Highland Capital Partners and RapidSOS Board Member. “RapidSOS is bridging the gap between IoT and public safety – enabling a life-saving data link that has never been possible before.”

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