Author

Sam Brake

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The art of storytelling: How Instagram stories can have a positive influence on your brand

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Nowadays, brand reputation is more important than ever, and misjudged words or behavior from key stakeholders can have devastating effects on the bottom lines of businesses. This is particularly true in the modern age of smartphones and social media, which allow everyday people to broadcast their opinions with just the click of a…

Open source, enterprise-focused blockchain platform Insolar brings trust to enterprise

An all-star team of serial entrepreneurs, blockchain engineers, and leading academic scholars is pleased to announce Insolar, an open source, enterprise-focused blockchain platform and ecosystem that helps companies rapidly and affordably deploy distributed business networks. Insolar’s 4th generation, blockchain-based cloud architecture is made to solve urgent real-world business needs. With it, Insolar is poised to bring the promises of blockchain cost cutting, revenue generation, and business model transformation to life. Insolar’s announcement comes at a pressing moment when businesses are…

The importance of making relationships the priority in any business

As it stands today, the world is less brand loyal than ever. Top companies that once dominated the market, who boasted products bought by customers with blind faith in the brand, are struggling. However,  just because consumer loyalty is dying doesn’t mean that all transactional relationships are going to perish. In fact, in today’s modern world positive relationships between businesses are more important than ever. More specifically, a business that maintains a positive relationship with a client is more likely to…