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4 ways to use video in your social media strategy

Written by Luca Tofan There’s no denying that social media video is an essential part of any successful marketing strategy. In fact, research shows that 86% of online marketers now use video content. Open up Instagram and you will see more and more brands using video to entertain their audiences and build stronger relationships with them. We chat with social media expert Colin Peter O’Riordan about some of his top tips for using video on social. Behind the scenes clips…

How one New York City startup uses Instagram stories as an innovative business tool

An Astoria, Queens-based startup is using Instagram Stories, Instagram’s successful 2016 addition of short videos that are erased after a day, to better its clients’ marketing strategies. bidpin uses Instagram Stories as a tool to attract more attention to businesses. Based on the idea that businesses are finding new and innovative ways to expand their commerce on Instagram, bidpin has been able to capitalize off this new digital frontier. In fact, 80 percent of  Instagram users follow at least one…