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Travel and Event Planning App GROTU announces US Patent Granted

GROTU, an app that helps groups plan events and trips, has had its US patent granted. Confirmed on August 27, 2019, the patent is titled ‘Mobile and Computer Applications, Systems and Methods for Large Group Travel and Event Management’. Inventor of GROTU, Sunmeet Jolly has since filed international patents for the app. The event-planning and group collaboration app simplifies how people prepare for group travel and events by streamlining all functionality on a cloud-based platform, providing an easy, more complete…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During the event, spurse team closed the company’s presentation with the launch of the new Social Reward Platform. The product offers a unique cashback program where anyone,…

Ziotag Inc. completes over $500K pre-seed round funding to leverage AI and transform the way people watch video

Ziotag Inc., a pioneering New York area startup that uses Artificial Intelligence (AI) to make searching and navigating video content a seamless experience, recently announced that it has completed a $500K+ pre-seed round, led by GITP Ventures. With the announcement, GITP Ventures’ founder Michael Puscar joins the Ziotag founder team as the company’s new Chief Technology Officer. Ziotag’s groundbreaking platform leverages AI and semantic web technology to automatically generate an Actionable Table of Contents (AToC) for any video or audio…

4 ways to use video in your social media strategy

Written by Luca Tofan There’s no denying that social media video is an essential part of any successful marketing strategy. In fact, research shows that 86% of online marketers now use video content. Open up Instagram and you will see more and more brands using video to entertain their audiences and build stronger relationships with them. We chat with social media expert Colin Peter O’Riordan about some of his top tips for using video on social. Behind the scenes clips…

How one New York City startup uses Instagram stories as an innovative business tool

An Astoria, Queens-based startup is using Instagram Stories, Instagram’s successful 2016 addition of short videos that are erased after a day, to better its clients’ marketing strategies. bidpin uses Instagram Stories as a tool to attract more attention to businesses. Based on the idea that businesses are finding new and innovative ways to expand their commerce on Instagram, bidpin has been able to capitalize off this new digital frontier. In fact, 80 percent of  Instagram users follow at least one…